Work

From non-profit social media plans and case studies to brand identities, copywriting, print ads and digital design- I've done it all.

Lower.com - Social media strategy

Social Media Strategist:

Brainstorm ideas for social campaigns, paid advertisements and present ideas to leadership.
Create and maintain the social media calendar. Using Sprout Social, schedule, monitor and analyze content going out across 6+ channels.
Create, maintain and analyze paid advertisements through Facebook, Instagram and Reddit ad managers.
Write creative briefs for strategy and content, and work with copywriters and designers to create assets.
Monitor and manage brand reputation and online communities by responding to reviews, comments, messages and more.
Work with field marketing to plan events for promotions.

the ohio state university - communication strategy

Senior Communications Strategist:

Detailed communication strategy for the OCIO, ODEE and Enterprise Security teams at The Ohio State University. Communication strategies were implemented for technology, thought leadership and online education initiatives. I planned and executed marketing strategies for high profile events and campus-wide initiatives. I also had the pleasure of working with local and national community partners within higher education (Big Ten), technology and science (Apple and Science Olympiad).
Expertise and skills: writing news articles and press releases, social media content curation, planning and management, branding expertise, storytelling, presenting to stakeholders, web and social media analysis, email marketing, event management, university-wide initiatives, instructional course design.

oesterlen services for youth, inc. - case study

Non-Profit Case Study

Case Study included: detailed social media plan, social copy curation, voice and tone documents, social media analysis and projections, comparative studies, several site visits / presentations, mock social media posts and a final presentation with suggestions & considerations presented to board members of OSFY and Wittenberg University faculty. This case study was successful and was implemented as an example in the curriculum for Wittenberg University students.

martha ponn designs - brand identity

Brand Identity curation: brand strategy and brainstorming, updated logo pack, social media plan, website copy editing, business card and packaging designs
Social audit: platform creation and maintenance, design and copy curation, content calendar implementation, Instagram and Facebook analytics

ownium- content creation

Content Curation: Website Wordpress coding and creation, article curation, blog writing, proofreading, photo and video editing
Social Management: Content curation, social copywriting, visual asset libraries created, social content calendars implemented, managed Instagram, Facebook and Twitter
Advertising: Modeling for ReadyApp commercial, modeling for photographs & informational videos, scripts and copy for print and digital advertisements

concord mortgage group- content creation

Digital Marketing: Corporate website content creation, copywriting and editing, blog content creation, photo and video editing, website coding
Social Media Management: Platform maintenance and audits, content creation across platforms: Instagram, Facebook and Twitter, analytics and competition research
Advertisements: Creation of corporate and individual loan officer content, digital and print advertisements

Wittenberg university- career services, residence life, integrated media corps, compass center

During my time at Wittenberg I had the opportunity to work in various departments: Residence Life, Career Services, Student Development and the Compass Center. I was also chosen as one of ten students to join Integrated Media Corps- a paid internship with the University's Office of Communication.

Residence Life and Student Development: Office duties, digital and print advertisements and flyers/ poster creation, creation and management of social media platforms: Twitter and Facebook.

Compass Center: Promotion of student success center, academic tutoring in communication, journalism, design and writing.

Career Services: Office duties, digital and print advertisements, print assets creation, creation and management of social media platforms: Twitter, Instagram and Facebook. Career and graduate event management. Creation of Wordpress blog with career related articles and student spotlights.

Integrated Media Corps: Worked closely with University Office of Communication creating digital and print communications like advertisements, press releases, social content, informative articles, videos, infographics, etc. Academic lessons regarding radio and video creation and editing, interviewing skills, Adobe programs, website creation and more.